“It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB. As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business,” Sorare co-founder and CEO Nicolas Julia said in a statement. “The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years. There will also be league-specific competitions. With today’s new partnership with the Premier League, Sorare users will find all 20 clubs on the platform. The Premier League is a nice addition to this list of organizations. It raised a gigantic $680 million Series B round and signed partnerships with many clubs and football organizations, including Spain’s LaLiga, Germany’s Bundesliga and Italy’s Serie A. Sorare frequently issues new cards on the platforms that users can buy to add to their personal collections - that’s how the company generates revenue.Īnd the startup has been quite successful so far. They can then put together a lineup of five players and earn points based on real-life performances. Sorare players can buy and sell cards from other players. In particular, Sorare has partnered with many football leagues so that it can create trading cards representing football players.Įach card is registered as a unique token on the Ethereum blockchain. Sorare is a fantasy sports gaming experience based on NFTs, or non-fungible tokens. This is an important move for the company as the English football league is one of the most-watched sports leagues in the world. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.French startup Sorare has signed a four-year licensing partnership with the Premier League. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. The pattern element in the name contains the unique identity number of the account or website it relates to. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.Ī variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It does not store any personal data.Īnalytical cookies are used to understand how visitors interact with the website. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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