The round drum-shaped case with curved sides is still present, and so is the volume of the watch, as well as the 12 letters engraved around the bezel. But mainly, it gives the emblematic Tambour a fresher look while retaining the signature elements of this family. The idea behind the watch is to offer a high-end, slim and discreet touch of luxury on a daily basis. The 2023 Louis Vuitton Tambour is released for now as a two-watch collection, both made of stainless steel. The future of Vuitton watches is far more serious. Gone are the LV-branded, fashion-oriented models. However, it means that LV elevates its watch collection with an unprecedented level of sophistication covering every aspect of the watch. As Jean Arnault comments, Vuitton isn’t the first brand, nor will it be the last in this segment. The new chapter in the life of the Tambour takes the shape of a watch that follows the codes of traditional watchmaking and has been deliberately designed to compete in one of the most crowded categories, the sporty-chic integrated watch. Sleek, modern, elegant and casual at the same time, but mostly, a genuine watch, far from the codes of fashion. The second step is what you’ll discover today: a brand new and ambitious Louis Vuitton Tambour. The first action has been to drastically reduce the number of watches available in the collection – most have been discontinued, except for the Tambour Street Diver models. However, conceiving a watch takes time, and Jean Arnault has decided to change the whole process behind the creation of watches and reposition the watch division as a bona fide player. In the past, we’ve seen watches following the dictates and trends of the fashion division, which meant the need to follow short development processes. Today, we’re specifically talking about the core collection. For many years, LV watches were divided into three categories: the connected watches, the core collection and the Haute Horlogerie collection, represented by automata and high-end movements. Louis Vuitton Tambour Twenty Chronograph, celebrating 20 years of Tambour, and closing a chapter… A complete change of strategyĪs Jean Arnault explained in our video interview, the new Louis Vuitton Tambour is the result of a brand-new strategy. Last year, Jean Arnault, just appointed Director of Watches at LV, decided that it was time for a complete revamp of the collection, but before that created a last and farewell version of the Tambour as we have come to know it: the Tambour Twenty Limited Edition. The acquisition of La Fabrique du Temps in 2011 allowed Vuitton to mark its commitment to creative high-end watchmaking and to release watches with complex movements – Spin Time, Twin Chrono, Flying Tourbillon or Minute Repeater. Multiple watches would be created in the Tambour collection, including what could be the most emblematic, a chronograph powered by Zenith’s famous El Primero high-frequency calibre. The first LV Tambour watch, the Automatique GMT of 2002 The lugs were an external design element to keep this Tambour as close as possible to its original concept. Designed by BBDC – Berra Blanquer Design – this watch was most notable for its drum-shaped case and unusual flared profile, which was wider at the base than at the top, including a wide caseband, the perfect canvas to engrave the 12 letters in the name Louis Vuitton, aligned with the hour markers. Although it wasn’t LV’s first-ever watch, it marked the debut of its watchmaking strategy. ![]() The first Louis Vuitton Tambour appeared in 2002 as a traveller’s watch with a GMT function – which made sense given the brand’s historical ties to travel. And we’ll tell you all about it in our exclusive video with Jean Arnault posted above. Now under the direction of Jean Arnault, Louis Vuitton watches and its manufacture La Fabrique du Temps, have conceived the new Louis Vuitton Tambour, which returns as a new contender in one of the most disputed categories, the luxury sports watch with integrated bracelet. After two decades of loyal service, it is time for the Tambour to reinvent itself and write a new chapter. In 2002, Louis Vuitton premiered the Tambour watch, a model immediately recognisable thanks to its drum-shaped case ( tambour in French). However, the French powerhouse is looking at luxury in all categories and, since 2002, has accumulated impressive watchmaking expertise. The world’s most valuable luxury brand, Louis Vuitton, is intimately associated with leather goods and fashion.
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